{"id":1412,"date":"2024-04-24T11:54:22","date_gmt":"2024-04-24T10:54:22","guid":{"rendered":"https:\/\/onek.ma\/?p=1412"},"modified":"2024-04-24T12:50:40","modified_gmt":"2024-04-24T11:50:40","slug":"how-ux-helps-businesses-drive-growth","status":"publish","type":"post","link":"https:\/\/onek.ma\/fr\/how-ux-helps-businesses-drive-growth\/","title":{"rendered":"How UX Helps Businesses Drive Growth in 2024 ?"},"content":{"rendered":"<p><\/p>\n\n\n\n<p>Picture this scenario: a prospective client visits your website. Their patience is wearing thin, and they are overwhelmed with possibilities elsewhere. Can your website attract their interest and lead them easily to become a loyal client? Here&#8217;s where &#8216;How UX Helps Businesses&#8217; comes into play, serving as the secret weapon of your business in 2024. You can turn complicated interfaces into user-friendly experiences that captivate users and encourage them to return with the correct UX strategy. So let\u2019s get into this:<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>But first what is UX :&nbsp;<\/strong><\/h2>\n\n\n\n<p>User Experience, or UX for short, is the relationship that exists between a product or service and its users. It&#8217;s an interdisciplinary field with the goal of giving users relevant and meaningful experiences.&nbsp;<\/p>\n\n\n\n<p>So let&#8217;s explore what UX design actually means:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>UX design<\/strong> considers the elements that shape a user\u2019s experience with a product or service. It encompasses how these elements make the user feel and how easy it is for them to accomplish their desired tasks.<br><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f9fafb\" class=\"has-inline-color\">.<\/mark><\/li>\n\n\n\n<li>For instance, UX design evaluates everything from how a physical product feels in your hand to how straightforward the checkout process is when buying something online.<br><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f9fafb\" class=\"has-inline-color\">.<\/mark><\/li>\n\n\n\n<li>The ultimate goal? To create easy, efficient, relevant, and all-around pleasant experiences for users.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>And Here&#8217;s how UX design <\/strong><strong>Helps Businesses <\/strong><strong>greatly :&nbsp;<\/strong><\/h2>\n\n\n\n<p><strong>Increased Revenue and Conversions:<\/strong><\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>UX design significantly impacts businesses by driving revenue and conversions Through :<strong>&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Smooth User Journey:<\/strong> UX creates a clear and intuitive path for users to accomplish their goals, leading to more purchases, sign-ups, or desired actions.<br><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f9fafb\" class=\"has-inline-color\">.<\/mark><\/li>\n\n\n\n<li><strong>Reduced Friction:<\/strong> By eliminating frustrating elements, users are more likely to complete transactions without abandoning their carts or forms.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Let\u2019s talk cases :<\/h3>\n\n\n\n<p>Moz&nbsp; the SEO tool company increased<a href=\"https:\/\/conversion-rate-experts.com\/moz-case-study\/\"> conversions by 52%<\/a>, by optimizing UX :&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>The business, which was once known as SEOMoz, was able to increase income by $1 million by introducing new sign-up pages that were informed by user input.<\/p>\n\n\n\n<p>The process initiated with interviews involving current, former, and free-trial customers :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Paying customers were questioned about their preferences regarding the service and how they would describe it to a friend.<br><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f9fafb\" class=\"has-inline-color\">.<\/mark><\/li>\n\n\n\n<li>free-trial members were queried about the factors that would motivate them to subscribe to the service, their favorite aspects, and their current SEO workload.<br><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f9fafb\" class=\"has-inline-color\">.<\/mark><\/li>\n\n\n\n<li>Former customers were inquired about the reasons for their cancellation and what incentives would persuade them to return.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"399\" src=\"https:\/\/onek.ma\/wp-content\/uploads\/2024\/04\/ux-moz-case-how-UX-help-busniesses-.png\" alt=\"ux moz study case how UX help businesses\" class=\"wp-image-1423\" srcset=\"https:\/\/onek.ma\/wp-content\/uploads\/2024\/04\/ux-moz-case-how-UX-help-busniesses-.png 790w, https:\/\/onek.ma\/wp-content\/uploads\/2024\/04\/ux-moz-case-how-UX-help-busniesses--300x152.png 300w, https:\/\/onek.ma\/wp-content\/uploads\/2024\/04\/ux-moz-case-how-UX-help-busniesses--768x388.png 768w\" sizes=\"auto, (max-width: 790px) 100vw, 790px\" \/><\/figure>\n\n\n\n<p>The subsequent step involved developing wireframes and evaluating them with Moz&#8217;s user community. The ultimate design underwent split testing against the original version with a statistically significant sample of over 5,000 visitors, resulting in a 52% boost in sales for SEOmoz&#8217;s PRO membership.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Build up Customer Satisfaction and Loyalty:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Positive User Experience:<\/strong> An enjoyable and easy-to-use experience fosters happy customers who are more likely to return and recommend your business.<br><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f9fafb\" class=\"has-inline-color\">.<\/mark><\/li>\n\n\n\n<li><strong>Builds Trust:<\/strong> A well-designed product demonstrates attention to user needs, building trust and loyalty with your brand.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Maybe you are wondering how can UX build trust :&nbsp;<\/p>\n\n\n\n<p>Let\u2019s illustrate this with Airbnb &nbsp;which is a great example of a company that leverages UX design to build trust with users<\/p>\n\n\n\n<p>&nbsp;Here&#8217;s how :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Verified Profiles:<\/strong> Users can view detailed profiles with photos and reviews of hosts, fostering trust between travelers and accommodation providers.<br><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f9fafb\" class=\"has-inline-color\">.<\/mark><\/li>\n\n\n\n<li><strong>Secure Payment System:<\/strong> Airbnb securely processes payments and holds them until the stay is complete, protecting both guests and hosts.<br><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f9fafb\" class=\"has-inline-color\">.<\/mark><\/li>\n\n\n\n<li><strong>Clear Communication:<\/strong> The platform provides transparent information about listings, pricing, and cancellation policies.<br><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f9fafb\" class=\"has-inline-color\">.<\/mark><\/li>\n\n\n\n<li><strong>User Reviews and Ratings:<\/strong> Both guests and hosts can leave reviews, allowing users to make informed decisions based on real experiences.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Reduced Costs and Improved Efficiency:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Less Support Needed:<\/strong> An intuitive design minimizes user confusion, leading to fewer support inquiries and lower support costs.<br><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f9fafb\" class=\"has-inline-color\">.<\/mark><\/li>\n\n\n\n<li><strong>Fewer Development Errors:<\/strong> UX research helps identify usability issues early, preventing costly rework and delays during development.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Competitive Advantage:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Stand Out From The Crowd:<\/strong> In a competitive market, a user-friendly product can differentiate your business and attract new customers.<br><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f9fafb\" class=\"has-inline-color\">.<\/mark><\/li>\n\n\n\n<li><strong>Improved Brand Image:<\/strong> Positive user experiences contribute to a strong brand reputation, attracting and retaining customers.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Additional Benefits:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Increased Accessibility:<\/strong> Good UX ensures everyone can use your product or service, expanding your reach.<br><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f9fafb\" class=\"has-inline-color\">.<\/mark><\/li>\n\n\n\n<li><strong>Data-Driven Approach:<\/strong> UX design relies on user research and data analysis to create optimal experiences that truly meet user needs.<br><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f9fafb\" class=\"has-inline-color\">.<\/mark><\/li>\n\n\n\n<li><strong>Usability<\/strong>, focuses on the ease of use and effectiveness of a product or service for all users, regardless of their abilities. It encompasses how well users can learn and use a system to achieve their goals, as well as their overall satisfaction with the experience.<\/li>\n<\/ul>\n\n\n\n<p>Here\u2019s the well-known example of<a href=\"https:\/\/www.interaction-design.org\/literature\/article\/usability-a-part-of-the-user-experience#:~:text=Usability%20refers%20to%20how%20easily,when%20using%20a%20design%20interface.\" rel=\"nofollow\"> usability in UX<\/a> design :<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"501\" height=\"443\" src=\"https:\/\/onek.ma\/wp-content\/uploads\/2024\/04\/ux-usability.png\" alt=\"how UX helps businesses drive growth in 2024 - 1k bytes\" class=\"wp-image-1424\" srcset=\"https:\/\/onek.ma\/wp-content\/uploads\/2024\/04\/ux-usability.png 501w, https:\/\/onek.ma\/wp-content\/uploads\/2024\/04\/ux-usability-300x265.png 300w\" sizes=\"auto, (max-width: 501px) 100vw, 501px\" \/><\/figure>\n\n\n\n<p>( without UX, you wouldn&#8217;t properly enjoy eating ketchup.???? )&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>How can UX increase Revenue ?<\/strong><\/h2>\n\n\n\n<p>If I told you that changing just one button on your website could increase your annual revenue by $300 million, would you believe it?&nbsp;&nbsp;<\/p>\n\n\n\n<p>And yes, it&#8217;s entirely possible. This story comes from a real e-commerce store known for &#8216;The $300 Million Button<\/p>\n\n\n\n<p>Have you ever come onto a website where the checkout process is so cumbersome that you abandoned your shopping cart in frustration? You&#8217;re not alone. This was the dilemma facing a major e-commerce website until they discovered the transformative potential of user-centered design.<\/p>\n\n\n\n<p>In what became known as &#8220;The $300 Million Button&#8221; story, a simple yet profound design change revolutionized the company&#8217;s checkout process and, subsequently, its revenue stream.<\/p>\n\n\n\n<p>Picture this: users were required to create an account before completing their purchase, a seemingly minor inconvenience that led to a staggering rate of shopping cart abandonment. Recognizing the frustration users experienced, the UX team implemented a game-changing solution: the introduction of a prominent &#8220;Guest Checkout&#8221; option.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"399\" src=\"https:\/\/onek.ma\/wp-content\/uploads\/2024\/04\/how-UX-help-businesses-.png\" alt=\"\" class=\"wp-image-1418\" srcset=\"https:\/\/onek.ma\/wp-content\/uploads\/2024\/04\/how-UX-help-businesses-.png 790w, https:\/\/onek.ma\/wp-content\/uploads\/2024\/04\/how-UX-help-businesses--300x152.png 300w, https:\/\/onek.ma\/wp-content\/uploads\/2024\/04\/how-UX-help-businesses--768x388.png 768w\" sizes=\"auto, (max-width: 790px) 100vw, 790px\" \/><\/figure>\n\n\n\n<p>With this small adjustment, users were no longer compelled to navigate through lengthy forms and create accounts just to make a purchase. Instead, they could swiftly proceed to checkout as guests, streamlining the entire process. As a result, the company was able to vastly improve the user experience and achieve remarkable business success.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center has-white-color has-text-color has-background has-link-color wp-elements-da8e26cb1f19b308e4f79c1392a0927b is-layout-flow wp-block-quote-is-layout-flow\" style=\"background-color:#3f78e0\">\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color has-link-color wp-elements-c2b672a99df5bc35e52359b216b25924\"><span class=\"custom-quote\">\u201c<\/span>User experience is everything. It always has been, but it\u2019s undervalued and underinvested in. If you don\u2019t know user-centered design, study it. Hire people who know it. Obsess over it. Live and breathe it. Get your whole company on board.<span class=\"custom-quote\">\u201d<\/span><\/p>\n\n\n<div class=\"wp-block-image quote-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"703\" height=\"355\" src=\"https:\/\/onek.ma\/wp-content\/uploads\/2024\/04\/Adobe_creative_and_Microsoft_solutions_1K_bytes_agency_tangier__1_-removebg-preview.png\" alt=\"\" class=\"wp-image-1415\" style=\"width:212px;height:auto\" srcset=\"https:\/\/onek.ma\/wp-content\/uploads\/2024\/04\/Adobe_creative_and_Microsoft_solutions_1K_bytes_agency_tangier__1_-removebg-preview.png 703w, https:\/\/onek.ma\/wp-content\/uploads\/2024\/04\/Adobe_creative_and_Microsoft_solutions_1K_bytes_agency_tangier__1_-removebg-preview-300x151.png 300w\" sizes=\"auto, (max-width: 703px) 100vw, 703px\" \/><\/figure>\n<\/div><cite>Evan WIlliams-co-founder of\u00a0<em>Twitter<\/em><\/cite><\/blockquote>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If you&#8217;re wondering which professional UX agency to hire, 1K bytes can help. Our team specializes in <a href=\"https:\/\/onek.ma\/fr\/ui-ux-design\/\" data-type=\"link\" data-id=\"https:\/\/onek.ma\/ui-ux-design\/\">UX design services<\/a>, ensuring every interaction with your product or service is intuitive, efficient, and delightful for your users<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts : <\/h2>\n\n\n\n<p>Prioritizing user experience isn&#8217;t just a luxury for businesses; it&#8217;s a strategic necessity. By investing in UX design and ensuring seamless interactions, businesses can cultivate customer loyalty, increase user satisfaction, and ultimately drive sustainable growth.<\/p>\n\n\n\n<p>Today, where customer expectations continue to rise, those who embrace UX as a core component of their business strategy will not only survive but thrive in the ever-evolving marketplace.<\/p>","protected":false},"excerpt":{"rendered":"<p>Picture this scenario: a prospective client visits your website. Their patience is wearing thin, and they are overwhelmed with possibilities elsewhere. Can your website attract their interest and lead them easily to become a loyal client? Here&#8217;s where &#8216;How UX Helps Businesses&#8217; comes into play, serving as the secret weapon of your business in 2024. [&hellip;]<\/p>","protected":false},"author":2,"featured_media":1446,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-1412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ux-ui-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/onek.ma\/fr\/wp-json\/wp\/v2\/posts\/1412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onek.ma\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onek.ma\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onek.ma\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/onek.ma\/fr\/wp-json\/wp\/v2\/comments?post=1412"}],"version-history":[{"count":0,"href":"https:\/\/onek.ma\/fr\/wp-json\/wp\/v2\/posts\/1412\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onek.ma\/fr\/wp-json\/wp\/v2\/media\/1446"}],"wp:attachment":[{"href":"https:\/\/onek.ma\/fr\/wp-json\/wp\/v2\/media?parent=1412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onek.ma\/fr\/wp-json\/wp\/v2\/categories?post=1412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onek.ma\/fr\/wp-json\/wp\/v2\/tags?post=1412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}